Tux the penguin - Linux OS

Using Mascot is the fastest and most effective and impress advertising to others but if one chooses a wrong mascot it could backfire though.
You can not understand why the Linux OS (operating system) which is competing strongly with the Windows OS has a mascot penguins ugly (at the begining) or as a symbol of help functions the Microsoft Office software is a paper clip which is difficult to associate with that features.

Wired.com certainly did some good research in this compilation. You can visit to get more detail.