Tag: analytics

The Hidden Pitfalls of Using Google Analytics for Ecommerce Business Analysis

The Hidden Pitfalls of Using Google Analytics for Ecommerce Business Analysis

In Google Analytics we trust.

The research by an analytical service Built With shows that overall 28,534,626 active sites are using Google Analytics. The service has proved its reliability and is rightfully considered the best tool for web analytics. With Google Analytics you can easily track the key metrics of your site, better understand your visitors’ behavior and monitor effectiveness of your online marketing efforts.

But how useful can the service be for eCommerce analysis? Can it be an effective ally in the battle for customers’ money?

The answer is ‘yes’. And ‘no’.

On the one hand, the service can deliver some valuable sales stats. On the other, missing transactions, and issues with PayPal don’t let you get a coherent account on each aspect of your store sales performance.

In this post we will look at the exact Google Analytics problems an eСommerce store owner can face and learn how to track eCommerce metrics 100% accurately.

Let it roll.

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