Content marketing lets you establish yourself as a thought leader in your industry. You can build your credibility and become a reliable source of information in your field of work. You generally do this by developing original content and sharing it with your audience. However, this puts a lot of pressure to churn out a large quantity of quality content in a limited time frame.
However, building your credibility as a thought leader and a dependable source of useful information doesn’t necessarily require you to constantly create original content. What will work just as well is identifying great content and sharing it with your audience. This will also help build your reputation as a business that really understands their niche.