Companies involved in the B2B industry are looking out for leads rather than individual customers. They are focused more on making long term leads than gathering many one-time end users of their product. B2B marketing is a marketing method where companies are looking to connect with other organizations that will purchase and use their products before reselling them – probably to another company or to the end user. This is why B2B marketing is much different from B2C marketing.
The former does not rely on flashy traditional advertising campaigns and B2B marketing caters to a more mature audience as companies involved are experts in the field. The internet is an excellent platform for B2B marketers and various social media websites are excellent channels for networking and finding B2B customers. Here are some tips to help companies nail B2B marketing on Twitter.