“If something fulfills its function, it is inherently beautiful” ~ Socrates
As per the halo effect of cognitive biases, a particular trait more specifically good characteristics, influences a user and extends to other qualities of the person and this effect biases one’s decision with the tendency to focus on good. This news ran rife when the competition in web development transcended to a great level.
As the web has transpired to be a one of the most reckoning force, no business owner is ready to compromise with their online business, and when it comes to the face of any business, you got to be great shakes to edge out competition.
The resultant of this has brought got the designers working on the mathematics behind a great design improvements and have come up with some exceptional web designs. Web design is no more just a pretty face that allows the user to browse through the designs but has emerged as a great engagement tool for the users.