By the latter half of 2020, there were more than 4.4 billion internet users worldwide. That means more than 45 percent of the total world population enjoyed access to the internet, and with the consistent improvement in mobile technology, the number is set to increase. The number of people using social media sites have also increased worldwide, with an approximate 3.3 billion people maintaining at least one social media account.
The internet has quite naturally become the best place to advertise. More people are choosing to spend their time online than in front of the television, because of the control they have over the content they view. With content marketing, it becomes possible to provide your target audience with the information they seek without blatantly promoting products or businesses. However, without a good strategy in place, you may end up spending too little or too much on certain parts of the process, while completely ignoring the others. An unplanned content marketing initiative leads to wasted effort and significantly lesser ROI. With the tips given below, you can create an excellent content marketing strategy and maximize the social media engagement of your brand.
