Building a website can feel like solving a puzzle with missing pieces, especially if coding isn’t your thing. In the ever-evolving world of web design, the Divi WordPress theme by Elegant Themes remains a standout choice for creating stunning, functional websites, high-performing site—especially landing pages that convert—feels like a creative adventure.
As of 2025, Divi has solidified its position as a top-tier solution, particularly for crafting high-converting landing pages. With its integration of artificial intelligence (AI) and a focus on user-friendliness, Divi empowers both beginners and seasoned professionals to build professional websites efficiently. I’ve been using Divi for 10 years and happily renew my subscription yearly because it’s worth every penny for its flexibility and constant upgrades.
This review delves into Divi’s landing page capabilities, innovative AI features, and overall ease of use. It offers a comprehensive look at why it thrives in the WordPress ecosystem.
1. Why I Love Divi: A Quick Intro
Divi isn’t just a WordPress theme—it’s like having a design studio in your pocket. Elegant Themes has been fine-tuning Divi for over a decade, making it a powerhouse with a drag-and-drop builder that lets you create stunning websites without writing a single line of code. Whether you’re a small business owner, a blogger, or a freelancer juggling client projects, Divi has something for you. Its versatility allows it to cater to various projects, from personal blogs and portfolios to e-commerce stores and corporate sites.
What sets Divi apart in 2025 is its embrace of AI-driven tools, which streamline the web design process and make it accessible to users of all skill levels.
We’ll focus on three things that strengths in three key areas: Divi’s knack for crafting landing pages that convert, its game-changing AI capabilities, and how easy it is to use, even if you’re starting. Ready to see why Divi’s worth the hype? Let’s get started.
2. Landing Page Capabilities
Landing pages are your secret weapon for turning visitors into customers—whether collecting emails, selling a product, or promoting a webinar. Divi makes building these pages effortless with tools that deliver style and substance.
a. A Goldmine of Ready-Made Templates
Divi’s library boasts over 2,500 pre-made layouts, and a massive chunk of them are tailored for landing pages. Need a page for a yoga class, an online course, or a holiday sale?
These templates span various industries and purposes, such as lead generation, product launches, webinars, etc.
Divi’s got polished templates ready to go. For example, premium layouts like Albi Landing ($19) or Beacon Landing Page ($25) offer sleek, conversion-focused designs that can be tailored to your brand. With new layouts added regularly, users can access fresh, modern designs without starting from scratch.
These templates aren’t just eye candy—they’re built with innovative layouts that place call-to-action (CTA) buttons, forms, and visuals exactly where they’ll do the most good. I’ve used these templates for years to create landing pages fast, swapping out text and images to fit my brand. And with new templates added regularly, there’s always something fresh to spark your creativity.
This saves time and ensures that even novices can create landing pages that follow best practices for conversion optimization.
b. Make It Your Own, No Tech Skills Needed
Divi’s builder is like a sandbox for your imagination, offering over 200 modules, giving users unparalleled flexibility to customize their landing pages. Want a bold CTA button? A countdown timer to create urgency? Or a testimonial carousel to show off happy clients? Just drag and drop these elements where you want them, then tweak colors, fonts, and animations to match your vision.
The Divi Theme Builder lets you design custom headers, footers, or sidebars to tie your landing page to the rest of your site. This control method is ideal for marketers who need to tweak every detail to maximize conversions. It creates a seamless experience that keeps visitors engaged. In my 10 years with Divi, this flexibility has been a lifesaver for crafting landing pages that look like they cost thousands to design, all without hiring a pro.
c. AI That Builds Landing Pages in a Snap
Divi gets exciting with its AI capabilities. Imagine having a tireless design partner by your side. You can simply say, “Create a landing page for a coffee shop targeting local customers” and Divi AI will generate a complete page—including the layout, text, images, and more—in seconds. It doesn’t just provide generic content; it customizes the design to fit your brand’s style and objectives. With a single click, Divi AI generates fully styled layouts, high-quality text, and contextually relevant images tailored to your brand’s colors and fonts. Additionally, Divi AI writes custom CSS and code, utilizing its in-depth understanding of the Divi codebase for precise customization. By analyzing your website’s content and context, it offers personalized design suggestions, making it feel like having a dedicated web designer, copywriter, and photographer all in one. This feature is a game-changer for users who need to deploy pages quickly or lack the time to design manually.
Let’s see it in action:
The AI doesn’t just churn out generic content; it adapts to your input, ensuring the page reflects your brand’s voice and goals. For instance, it might suggest a bold headline, a compelling CTA, and a hero image of a fit professional—all tailored to your prompt. This automation makes Divi a standout choice for rapid prototyping and deployment.
Suitable for both beginners and professionals, Divi AI simplifies workflows, saves time, and ensures consistent, professional results. It provides unlimited AI usage with a Divi Pro membership ($277/year – saved 69% – normally $888 Per Year) making it a cost-effective solution for building unlimited, high-quality websites.
Tell Divi Ai what you wanted, sit back, relax, and watch your website get built.
3. So Simple, You’ll Feel Like a Pro in No Time
Divi’s design process is built to be welcoming for everyone, whether you’re a first-timer or a seasoned designer. After a decade of use, I can confirm it’s only gotten more intuitive with each update. Here’s why it’s so easy to love.
a. Drag, Drop, and You’re Done
Divi’s drag-and-drop builder is the heart of its simplicity. It’s a WYSIWYG (What You See Is What You Get) setup, meaning you can drag elements like buttons or images onto your page and see the results instantly—no guessing how it’ll look live. Need to move a form? Drag it. Want a new video? Drop it in. It’s that straightforward.
The builder can feel a tad slow with super complex pages, and it’s not quite as snappy as competitors like Elementor or Thrive Architect. But it’s a small trade-off for the flexibility. Whether tweaking a template or building from scratch, the process feels smooth and fun.
Despite this, the builder’s flexibility makes it suitable for many users. You can start with a template and tweak it or build a page from the ground up—either way; the process is straightforward once you get the hang of it.
b. Edit Like You’re Typing a Letter
Divi’s visual builder lets you click on any text and edit it on the page like you’re working on a Word document. Do you want to tweak the font or color? Adjust it on the spot and see the change immediately. This real-time editing eliminates the annoying ping-pong between backend settings and the live site, which older WordPress tools were infamous for.
The interface might initially feel busy, with many options to explore. But after a short learning curve, it’s like second nature. Over the years, I’ve saved countless hours using this feature to fine-tune landing pages, making it one of my favorite parts of Divi.
c. Help Is Always a Click Away
Divi doesn’t leave you stranded. Elegant Themes provides many resources, including detailed guides, video tutorials, and 24/7 support. Whether you’re stuck on a module or want to master a new feature, answers are easy to find. The Divi community on platforms like Reddit is also a gem, with users sharing tips, templates, and encouragement.
Divi might take a little getting used to for beginners, but the support system ensures you’re never alone. As a 10-year user, I’ve leaned on these resources to stay sharp, and they’ve kept me excited about what I can create next.
Elegant Themes backs Divi with extensive documentation, video tutorials, and 24/7 customer support. Whether you’re troubleshooting a technical issue or learning to use a specific module, these resources are invaluable. The Divi community—active on platforms like Facebook and Reddit—provides peer-to-peer advice and inspiration.
The initial learning curve might feel steep for beginners, but the wealth of support ensures you’re never stuck for long. This makes Divi a viable option even for those new to web design.
4. AI Features in Depth
Divi’s AI capabilities are a significant selling point in 2025, distinguishing it from many competitors. Let’s explore how these tools enhance the design process.
a. Divi AI for Content Generation
Divi AI is an integrated tool that generates text, images, and code based on user prompts. For landing pages, you can create compelling copy—like headlines, product descriptions, or testimonials—in seconds. Need a hero image for your fitness coaching page? Divi AI can generate one that matches your brand’s aesthetic.
The AI learns from your site’s context, ensuring consistency in tone and style. While it’s not a replacement for human creativity, it’s an excellent starting point for users who struggle with content creation or need to scale their output.
b. AI-Powered Design Suggestions
Divi AI goes beyond content generation by offering design suggestions. Specify your preferred fonts, colors, or layout preferences, and the AI applies these globally, maintaining a cohesive look across your page. If the initial design isn’t quite right, you can manually regenerate sections or fine-tune them.
This feature is handy for landing pages, where consistency and visual appeal are critical for conversions. It reduces the guesswork and speeds up the design process, making it a boon for time-strapped users.
c. Integration with Other AI Tools
Divi AI doesn’t operate in isolation—it integrates with external tools to enhance functionality. For example, it can pull dynamic content from plugins like Advanced Custom Fields (ACF) or optimize images using AI-driven compression. This synergy makes Divi a hub for AI-powered web design, seamlessly bridging creative and technical needs.
5. Performance and Technical Aspects
While Divi’s features are impressive, performance is a key consideration, especially for landing pages where speed impacts user experience and SEO.
a. Page Load Times
Historically, Divi faced criticism for its bloated code and reliance on shortcodes, which could slow down sites. However, with Divi 5.0, Elegant Themes has addressed these concerns by eliminating shortcodes and optimizing the codebase. Users report improved load times, though complex pages with multiple modules can still lag slightly during editing.
For live sites, pairing Divi with a caching plugin like WP Rocket can mitigate performance issues, ensuring fast load times for visitors.
b. Compatibility with Plugins
Divi plays well with most WordPress plugins, including WooCommerce, Yoast SEO, and form builders like WPForms. However, because it’s a comprehensive theme and builder, conflicts can arise with poorly coded plugins. Elegant Themes provides detailed compatibility guides to help users avoid pitfalls.
c. Mobile Responsiveness
Divi’s responsive design tools ensure landing pages look great on all devices. The builder includes mobile, tablet, and desktop preview modes, with options to adjust elements for each view. This is crucial for landing pages, where mobile traffic often dominates.
6. Pricing and Value
Divi’s straightforward pricing offers excellent value, especially for multi-site users.
a. Subscription Plans
Divi is available for $89/year or a one-time $249 lifetime access fee. Both plans include the Divi theme, builder, and additional plugins like Bloom (email opt-ins) and Monarch (social sharing). The Divi Pro plan, which provides for Divi AI, starts at $277/year.
b. Cost vs. Features
Compared to Elementor ($59/year) or Thrive Architect ($99/year), Divi’s pricing is competitive, especially given its unlimited site license. For freelancers and agencies, this eliminates the need for per-site fees, making it a cost-effective choice.
c. Comparison to Other Themes/Builders
While Elementor offers a lighter footprint and Thrive Architect focuses on conversions, Divi’s all-in-one package—theme, builder, and AI tools—sets it apart. It’s a premium option for users who value flexibility and innovation over raw speed.
7. Conclusion and Recommendations
Divi remains a powerhouse in 2025, excelling at creating landing pages with its vast template library, deep customization, and AI-driven tools. Its drag-and-drop builder and visual editing make it accessible, while its advanced features cater to pros. However, users should weigh potential performance trade-offs and the initial learning curve.
Pros:
- Extensive pre-made layouts and templates
- Cutting-edge AI tools for content and design
- Intuitive drag-and-drop builder with real-time previews
- Robust support and community resources
- Competitive pricing with unlimited site usage
Cons:
- The steeper learning curve for beginners
- Performance can lag on complex pages
- Interface may feel cluttered initially
Who Should Use Divi?
Divi is perfect for small business owners, marketers, and freelance designers who need professional landing pages fast. Its AI features shine for those seeking efficiency without sacrificing quality. If speed is your top priority or prefer a more straightforward interface, alternatives like Elementor might suit you better.
In summary, Divi is a top-tier choice for building stunning, high-converting landing pages with the power of AI and an intuitive platform. Whether you’re a novice or a pro, it’s a worthy investment for 2025 and beyond.