No business is too small for Search Engine Marketing (SEM). Your business will likely stay small if you’re not on board with SEM at work.
Search engines like Chrome, Bing, Yahoo, Amazon, and so on – use sophisticated math to rank your website. They don’t really search the entire web. They search their internal indexes of frequently searched words and phrases, whether you are looking for “surfboards” or the “importance of Latino communications.”
To optimize your ranking, it makes sense to use the keywords in the title, heading, and throughout your web content. And, that’s what they call Search Engine Optimization (SEO).